Senior Growth PM – Productivity Vertical

Lead strategic direction & day to day operations

Description

Own end-to-end growth strategy and execution across portfolio of iOS consumer subscription apps, driving new user acquisition through organic and paid channels. Lead ASO optimization, Apple Search Ads management, partnership development, influencer marketing, and content-driven growth initiatives. Build and implement scalable growth playbooks that can be deployed across multiple apps. Partner with product teams on conversion optimization, onboarding experiments, and viral/referral mechanics. Manage relationships with affiliate networks, influencers, and other partners to create sustainable organic growth channels.

Experience

5+ years mobile app growth experience with demonstrated track record scaling consumer subscription apps to significant revenue. Deep expertise in App Store optimization with proven results growing organic downloads through keyword strategy, creative testing, and review generation. Strong performance marketing background including Apple Search Ads campaign management and optimization. Experience building affiliate programs, managing influencer partnerships, or executing content marketing strategies for mobile apps. Bonus: Experience with web-to-app funnels, referral program design, or DTC/ecommerce tactics.

Location

Remote-first; options for in-person in NYC and Amsterdam